Do Super Bowl Ads Cost Too Much – How They Affect Your Marketing

Big Budget For Super Bowl Ads Cost
Super bowl ads cost


Last year, over 114 Million people watched the Superbowl, making it the sixth time breaking the record from the year before. It’s no wonder why the ad space is in the millions of dollars for mere seconds of air. At first perspective, it doesn’t seem worth it. Especially might only be shown 4-6 times. I could be wrong on my times shown but still.

Then I took a look at it from a marketing point of view. Then it all came together. We all have our favorite commercials that come out, right? We talk about them the next day at work, we go home from work and see the top 5 on every station imaginable, then we see them on Facebook, Twitter, Instagram, etc…
Then something magical happens. We share all those commercials for F.R.E.E! We help them take their commercials designed to market directly to us and share it all over the place, taking it viral.
It’s genius!

In the Video Below, we talk about how the Super Bowl ads cost is irrelevant and how you’ll never look at your ad budget the same again.

Question, how do you look at your own ads now? Would love to hear from you, comment below.
Site spoken of in the video

Now that you know what you’re capable of, go out there and make a difference.

“Because You’re Worth It”
Steve Krivda

Steve Krivda








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11 thoughts on “Do Super Bowl Ads Cost Too Much – How They Affect Your Marketing

  1. Mitch

    Great points. The virality after super bowl makes it a no-brainer for those guys.

  2. Earl Jones

    Wow, you present a different side of the equation when it comes to marketing. Thank you for opening my eyes to what's possible.

  3. Cathy Fraser

    Awesome insight Steve, wondering I could capitilize on a day that I personally don't partake in. Great stuff

  4. Angela

    What a great post Steve. They definitely get lots of bang for their buck. If they were great ones then people will share them all over.

    1. Steve Krivda Post author

      Heck yea!!
      thanks Angela

  5. David Thompson

    Thanks for sharing this perspective on ad budgeting Steven. If you produce the right stuff and put it out there, it all costs a lot the first time around but if people did their metrics and looked at lifetime value of an ad and a customer they would shift their focus from expense thinking to investment thinking. Thanks for sharing.

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