Small Business Internet Marketing and The Truth About Keywords and Shoes

Small Business Internet Marketing and The Truth About Keywords

Too many people think that online marketing is about building a ”Pretty” website and sitting back waiting for the money to roll in. Let me tell you the TRUTH, it needs a lot of work and patience to get results and that suggests working on your website on a consistent basis.

It is really important for one’s website to have keywords. If somebody sells products like shoes, and makes the word ‘shoes’ the keyword, he or she will realize that there are many millions of results which will show up if this keyword is put into a browser.

You have to look for an underutilized segment or “niche” within that overall heading of shoes, for example “pink stilettos”. These keywords called “long tail keywords” or “keyword phrases” will automatically get you further up the SERPs than by simply using the word “shoes”. Google’s Keyword Tool is ideal for newbies to find under-used phrases or long tail keywords.
If you put in the words “leather shoes”, Google will display a listing of phrases built around that phrase and also tell you how often a particular phrase is employed on a monthly basis.

It’s a good free tool to start with, but there are other, better keyword finders that may be used, but you have got to pay for them. The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes” etc, and it is up to you to choose which long tail keyword phrases to use. It’s best to go for somewhere in mid range of search phrases, say three thousand to six thousand / month, any number of searches larger than that may have too much competition. Your aim is to get on Page 1 of Google’s search results which is not very easy, if done without the correct tools.

Google looks for websites that are updated constantly and contain content that is relevant to the theme of the site. By incorporating your selected keyword into your nicely-crafted articles and submitting them every day or two will keep automatic bots and visitors coming back. Keywords should be incorporated in the 1st and last paragraphs with a handful in the body of the draft. If you incorporate Google Adwords on your website, those keywords will trigger suitable advertisements, as well.

Backlinks are essential. Most website owners outsource this task as fast as they can. Building relevant back-links is not an easy process. NOTE: One must avoid buying backlinks from firms.

Google knows about link farms and penalizes for their use, don’t have anything to do with them, they are a waste of money and will do no good. You could utilize a WordPress plug in such as ABC or Automatic Backlink Creator for finding a posting on “Do-Follow” blogs automatically. The only real (free) way is to get into the practice of finding relevant “Do-Follow” blogs and adding nicely-written, educational comments to 10 of them daily

Article marketing is a good way to get backlinks as most article directories allow you to have at least one link out to your internet site, so again, you’ll have to be ready to submit useful and relevant articles, either right to an article marketing site, or to several thru a “hub” that may distribute your articles to several sites for you. This does not cost a great deal and can be a time-saving way of doing it.

There are plenty of other strategies involved in small company internet marketing. The discussed points are really vital if an individual wants to be successful. These points are the least expensive but significant and can be used by people that are getting started.

The Two Backlink Systems that I recommend are:

Article Marketing Robot – Click to see the proof of this Backlink Creator


Automatic Backlink Creator – Which, right now I am giving an almost 50% discount.


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“To your legacy”


Steve Krivda

2 thoughts on “Small Business Internet Marketing and The Truth About Keywords and Shoes

  1. Dena

    Howdy! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your blog posts. Can you recommend any other blogs/websites/forums that go over the same topics? Many thanks!

    1. admin Post author

      Thanks for the comment Dena.
      I would google it, easiest way.

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