MLM-Tips and Secrets | Biggest Mistake When Making a Video For YouTube
It’s been pretty cool to see all the people using YouTube, to marketing their online businesses lately. There has been a real outbreak of new entrepreneurs putting themselves out for the world to see. For some this has been a journey of personal growth in itself, pretty awesome. Facing fears is something that a lot of people will never do and some of the videos I have seen have had people singing, dancing, crying, etc… All I can say is WOW.
All of that being said, I have to say there is one thing that I see missing from more than just a few videos. A paramount part of video marketing or YouTube marketing and that is, telling people what you want them to do. How many times have you gone to a video, liked what it had to say and went on to something else because it was ‘suggested’ by YouTube.
Here’s the issue: You rank on Google or YouTube, people watch your information and when it’s over they leave. Even if you have a link in your information box. How are they going to know to go down and click on it? I can tell you that I never look at the boxes. And when it’s over, as mentioned above, you are bombarded with other videos to watch. For that 2-3 minutes, you have someone’s undivided attention. Take the last 30 seconds and tell them to “Go down to the box below and click the link for free information|free webinar|free gift” or whatever you are offering.
You actually have to tell someone what to do. We are so bombarded with information that we have a hard time focusing on what the task is. So, unless you tell people what to do…life, other videos or something will get in the way.
Check on the video below of my for an example of a call to action. This is just an example, they change from video to video. Sometimes I am pretty blunt, sometimes I make a joke out of it and sometimes I just stare at the screen LOL. Do whatever is your style, just DO IT.
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