You’ve started your home business and now you’re ready to launch it to the World. There’s so much excitement. You’ve seen the vision, the product rocks and your new team is out of this world. Boom, you release the kraken…what happens next was probably not what you expected.
Instead of the flood of customers, you receive resistance and maybe some hate email. People trying to ‘save’ you from your new venture. Accusing you of trying to take money from them. It hurts, especially from those who you love and respect.
How can we avoid this sort of reaction? You can’t avoid it all however, you can for most.
For some, this is going to cause some resistance and for the rest, it’s going to bring out an A-ha moment.
Facebook Marketing No No #1: #Hashtag #CompanyName
There’s the argument that this brings social proof when people click on the hashtag. While this is a valuable way to show your people your company’s culture, the most likely won’t click the hashtag. Instead, they’re going to Google the company. We all know that people don’t look for what supports a decision..It’s typically a reason to stay inside their comfort zones.
YOU be the social proof. As You become the social proof, hashtag away.
Facebook Marketing No No #2: Facebook Events
Facebook events can be effective if done correctly. What most people will do is create the event with the company name and pictures all over it. While this looks attractive to those who are in the company, others may not see it as so. There’s typically network marketing jargon included as well. Basically giving away the movie before it’s been seen. If an event is in your cards, use it to peak curiosity. Maybe talk about the benefits of the product for those that would see benefit for themselves in that product. Look at it from the outside, from someone that doesn’t know what it is and see if it “Intrigues” you enough to go.
Facebook Marketing No No #3: Facebook Groups
This might be one of the most annoying things to do to someone on social media. This should be avoided at all costs. If you want to add someone to a group, it might be a good idea to send them a polite message to let them know what you’re up to. It would be like kidnapping someone and dropping them off at party, LOL.
Facebook groups can be really powerful, when done right.
Facebook can be a huge business builder for you, when done right. I know, I’ve made every single one of this mistakes. Been on the NFL (no friends list), deleted, blocked and yelled at. And after all that, I was still no further than before.
If you’d like a free downloadable PDF, to show you how to build on Facebook, Step-by-Step, you can have it here. SteveKrivda.com/FreeFacebookPDF
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