Small businesses are going under by the dozen daily in this troublesome economy. These small shops will continue to fail as retailers such as Walmart and Target continue to fight it out for market domination by offering ridiculously low prices on everything from clothing to electronics to food. That being said there are lots of free or low cost marketing ideas for small business.
What’s the answer to this troubling issue… will our only choice be to shop like drones in these giant warehouses?
People who have a brick and mortar businesses, have a fight on their hands, particularly if they sell anything which is sold by these giant chains.
To market a product successfully, you have to be an expert and unique in what you do as well as supply great customer service to not only draw in people but to keep them coming back.
There are three things those department stores do not offer: uniqueness, experience and customer service.
On a personal note, I try to buy at small local businesses, because they are the backbone of our community and they are typically more informed and helpful than big stores – where you would be lucky if you can get any help at all!
Google is doing everything to get small local businesses to get their own website. If you have a highly specialized business your site can quickly become number one when anyone searches for Your City and your specialist service. Just this straightforward lower cost promoting solution can bring in loads of new consumers. For a small fee you can get listed in local directories, your local Chamber of Commerce and on Angie’s list, which increase your exposure and cost less than any costly magazine or weekly newspaper ad. Plus it’s cool to have your own website.
Starting and maintaining an internet site isn’t complicated or pricey, these days a really cool WordPress site can be built in less than two hours all that it costs is monthly hosting and a domain name fee.
Check it out, on a local strip I lately asked 11 small business owners if they had an internet site and only 1 said yes. If you want to kick off your own business the market is totally open to help these people out and make yourself a great living, I just wish I had the time.
It’s a great idea for Mom and Pop businesses to have a website offering a quick outline of what they offer, what they are skilled in doing, a map to where they are found, opening hours, contact numbers and an email address. By offering an opt-in box, a small business website owner can make a list, and then offer rebates and special offers to those customers by initiating a marketing campaign.
Web businesses have a much harder task on their hands. They have much bigger competition and must employ SEO and a plethora of other promoting methods, particularly to build a list of subscribers.
Online businesses have a much harder time getting themselves to the top of the search engine lists. They have tougher competition and have to handle back linking, article writing and S.E.O and lots of other selling methods that must be employed to be successful. A small local business blog built on WordPress can also operate as a means for customers to ask about services and products too. This will cut back on in-coming phone calls that always come when making a deal with other customers. It’s about attraction marketing and getting businesses back to how they should be – unique, beneficial and knowledgeable with killer customer service that offers an enjoyable shopping experience for all who walk through the door.
It’s time you took your business to the next level. Whether it’s a small business, taxi business, network marketing, etc… you MUST have your own lot of marketing stragies.
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“To your legacy”